Business Adventures by John Brooks is a collection of classic and timeless stories of the corporate world that narrates the rise and fall of many renowned companies.
In this book, the author portrays the reasons behind many disasters or the incredible rise of many brands all over America. The 12 cases which are discussed in the book are classic examples of American companies and their lives. Some of these companies were small when they started, having only ten employees onboard, but grew into big brands which are recognised all over the world. Some of the others were big brands at one point of time. Some examples are the scandal at GE, the $350 million disaster at Ford Motors and the growth of Xerox as a brand. All such cases are studied all over the world by various management schools and define the intricacies these corporates go through to fascinate the world with their innovative products. Various stories have been narrated about Wall Street and the drama and adventure of its financial ups and downs. The author has reported insightful incidents full of critical details. He narrates about the shocking market crash of 1962, the big attempt to save the British pound by American bankers and also the collapse of branded brokerage firms.
About the Author
John Brooks was a well-known financial journalist and he has won many awards for his contribution to the New Yorker. He has many critically acclaimed non-fiction books on the corporate and business world.